What Is Native Advertising? Know Everything About It - AatmaBharat

-

Native Advertising is a concept of creating ads that matches the form and function of the platform on which it appears. In other words, it is a special kind of advertisement where the advertiser pays money to display his/her content on someone else platform. It is different from Google Adword because under this method of advertisement, the advertiser directly reaches you. Google does not sponsor in this type of advertisement. One has to directly contact the person to make your ad appear on his or her website. The fundamental requirement of Native Advertising is to integrate a piece of content into a targeted audience. Regardless of the platform, you buy ad placements for, the content must appeal to the sites general audience. 

What Is Native Advertising? Know Everything About It - AatmaBharat


What does Native Advertising look like?

It can be of different types. Some of the most popular forms are given below:

1. "In Feed" Ads
Ads that appear in your news feed on social networks (i.e. your Facebook or Twitter feed)

2. Search & Promoted Listings
Ad listings that appear at the top of your Google search results, or in the sidebar

3. Content Recommendations
Recommended articles that appear below the article you just read.


Components of Native Advertising

Here are some of the most important components of Native Advertising:
  1. Headline
  2. Ad creative (image, video, etc.)
  3. Landing page URL
  4. Body copy
  5. Branding (name, colours, logo, etc.)
Besides all the above mentioned components there are few more which should be kept in mind.
  • Design - It must ensure the native ad looks like a part of the website, fits within the overall interface, and doesn’t stand out from the rest of the content.
  • Location -  The location should be such which provides a proper and complete view of the ad. One should answer the question for the perfect location of the ad: Is it positioned as a part of in-feed content ads or placed in the content recommendation widget, or is it in a dedicated ad slot?
  • Ad Behaviour - Where they are taken after clicking the ad is important.
  • Disclosure - How prominently does the ad mention its nature? Has the publisher disclosed that this is an ad?
At AatmaBharat you may get a variety of categories covered, like trending news, important updates, bollywood, coronavirus updates and most importantly Digital Marketing. Be with us to know more about all these. To know more about digital Marketing and its types visit the blog: What is Digital Marketing: Everything About it - AatmaBharat. It is a platform which provides complete detail about Online Marketing types and tips to grow your business via online gateways.


What can be Considered Native Advertising

Many formats fit this definition of native advertising. Some of the most common are:
  • Advertorials in newspapers and magazines.
  • Advertiser funded programming on broadcast- or web tv.
  • Promoted or sponsored posts on social media like Facebook, LinkedIn and Twitter.

Why Prefer Native Advertising?

Brands and publishers prefer native advertising for the following reasons:
  • These are seen 53% more than display ads
  • They are less likely to be ignored as that of other ad types.
  • Around two-thirds of original digital video (ODV) advertisers have explored native advertising

Tips for Effective Native Programmatic Ads

Here are some of the most useful tips to successfully implement effective native programmatic ads:
  1. Target the Right Audience
  2. Provide Valuable Content
  3. Mix Native with Contextual
  4. Be Transparent and honest to your audience
  5. Set Your Campaign Goals
  6. Optimize and Experiment
  7. Embrace Retargeting

Where to Start Native Advertising or Platforms of Native Advertising? 

Top 8 Native Advertising Platforms for Advertisers and Publishers:
  1. Redirect.com
  2. Outbrain
  3. Nativo
  4. Gravity
  5. Triplelift
  6. NativeAds
  7. Taboola
  8. Adsnative

Comments

Post a Comment

Popular posts from this blog

What is Content Marketing ? Learn the Basics of Content Marketing - AatmaBharat

-
Image
Before starting with the Content Marketing topic, we must know what does Marketing means? Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of influencing communication. Content Marketing is part of Digital Marketing which is vital for your business and brand awareness. To know more about Digital Marketing visit Aatmabharat’s most loved topic: What is Digital Marketing: Everything About it.  Content marketing is the process of creating and sharing valuable ideas in language to attract prospects and convert them into customers. Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. The primary goal is to educate, entertain, and inspire people to earn their trust and build brand awareness. Businesses use content marketing to increase leads and enable sales by using site analytics, keyword research, and targeted strateg...
Read more

All About Email Marketing: Step by Step Guide - AatmaBharat

-
Image
Email Marketing is one of the most effective Digital Marketing Strategies to make good relationships and to make effective interaction with your customers or clients to promote products and services by sending Emails. It is like broadcast emailing in which we send the same email or message to the group of people. Content Marketing is part of Digital Marketing which is vital for your business and brand awareness. To know more about Digital Marketing visit Aatmabharat’s most loved topic: What is Digital Marketing: Everything about it.   In this blog, let’s discuss the perks of Email Marketing, Why Email Marketing is Important, How to do Email Marketing, and about your experiences.   Why Email Marketing is Important   As we all know, we use Email Marketing to grow your business fast and digitally. There are top three reasons to choose Email Marketing for business purpose:- Email is the no. 1 communication channel – Email is considered as official and business purpose...
Read more

What is PPC ? Getting started with it Easily - AatmaBharat

-
Image
PPC stands for Pay-Per-Click and it is an online advertising channel in which you  buy visits to your site, rather than attempting to “earn” those visits organically. It is a paid online advertising model in which advertisers pay a fee each time their ad is clicked. Every time an ad is clicked, sending the visitor to a landing page or the website, a small fee is charged. Search engine advertising is one of the most popular forms of PPC.  The different types of PPC ads such as, Search Ads Shopping Ads Display Ads Video Ads Gmail Ads These ads can show up on web pages, social media platforms, web pages and mobile apps. It gives access to the largest audience of potential clients and customers, as well as a number of different ways to set up and run campaigns depending on your goals. Simple process to get started with PPC: Sign up to an advertising account with any of the PPC platforms. Stay here with AatmaBharat to get to know some of the most powerful platforms of PPC. Create ...
Read more