What is Digital Marketing: Everything About it - AatmaBharat

• Marketing has always been about connecting with your audience in the right place and at the right time. 
• Digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. 
• Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. 
• Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels -- both free and paid -- that are at a company's disposal. 

What are the Types of Digital Marketing?

Digital Marketing is classified according to the ways of doing it and the platform used. Here are the types of Digital Marketing and few of them are explained below:

1. Search Engine Optimization (SEO)
2. Content Marketing
3. Pay Per Click (PPC)
4. Social Media Marketing
5. Email Marketing
6. Affiliate Marketing
7. Native Advertising
8. Marketing Automation
9. Online PR
10. Inbound Marketing
11. Sponsored Content

Search Engine Optimization (SEO)

Search Engine Optimization is the process of optimizing your website to "rank" higher in search engine results pages, by increasing the amount of organic (or free) traffic your website receives. A complete guide of SEO and its types are explained in the blog of Aatmabharat. Here is the link for it: What is Search Engine Optimization? SEO Full Guide for Beginners - AatmaBharat

Content Marketing

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.

Social Media Marketing

This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. 

Pay Per Click (PPC)

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. 

Affiliate Marketing

This is a type of performance-based advertising where you receive a commission for promoting someone else's products or services on your website. Affiliate marketing channels include:

• Hosting video ads through the YouTube Partner Program.
• Posting affiliate links from your social media accounts.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people toward the business's website.

Stay connected with AatmaBharat to get a complete guide of all these Digital Marketing Techniques and grow your business beyond limits.

What Are the Benefits of Digital Marketing?

Strategize with The Valuable Data and Analytics

With digital marketing, you can have an idea of the exact number of people who have viewed your website’s homepage in real-time.  It will let you know about –

• the number of people visiting your business page
• how much time they are spending on your site
• the source of traffic from various gadgets
• their geographic location
• the sex, age, and interests of the visitors
• how the traffic has changed over time
• website bounce rates

Higher Revenues

higher conversion rates can be generated by effective digital marketing techniques.  it will deliver loads of profitable benefits for your business in terms of better and higher revenues. 

Earn People’s Trust and Build Brand Reputation

Digital Marketing leverages on social media signals, social proof and testimonials availed from bonafide consumers. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences. 

Ensure Online Business Survival

If you can target the right kind of people who are going to be your potential customers, the best results will surely come. By implementing smart tactics, like blogging and social media, you can communicate with the target audience. 

Real-Time Results

Through online marketing, you can know about:

• the number of visitors to your site
• bounce rate
• Increase/drop in website traffic
• the increase in the number of its subscribers
• conversion rates
• peak trading times

Global reach - a website allows you to find new markets and trade globally for only a small investment.

Lower cost - a properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.