What is Search Engine Optimization? SEO Full Guide for Beginners - AatmaBharat

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  • SEO or Search Engine Optimization is the art of improving the visibility of your website in SERPs through relevant keywords, and you need a webmaster to effectively implement the best practices of SEO.
  • It is a practice of making your domain appear on Google and Rank it over SERPs” or “Search Engine Results Pages”.
  • It makes your website easier to be understood by search engines and friendlier for users and increases organic traffic from search engines by improving the positions the website appears in the SERPS for various search terms.
  • SEO is what you need to have to work in a systematic order to become search engine friendly and avoid negative consequences.
What is Search Engine Optimization


What are the Types Of SEO?

SEO comprises all the activities intended to improve the visibility and ranking of the website in organic search results.SEO is classified into 3 categories according to the manner of doing the task. 
  1. On-page SEO
  2. Off-Page SEO
  3. Technical SEO
A brief and easy study of all the categories and activities involves in each type of Search Engine Optimization (SEO) is explained here:

On-Page SEO

On-page SEO is the practice of improving the design, functionality, code, and navigation structure of the website to give users an easy to navigate and flawless user experience. It includes strategies to optimize an individual page on a website. 

These factors help search engines understand the topic of the content and see that the website is a valuable source that people would want to find. This type of SEO includes:

1. Keyword research: Finding the best keywords to target on a page of content
2. Content creation: Publishing high-quality content focused on target keywords
3. Keyword optimization: Using the target keyword in all the right places and using good meta tag SEO.
4. Use Of Meta Tags: Optimising website and using correct meta tags to describe your website to Google.

Some of the Popular SEO Meta tags are:
  • Description
  • Keywords
  • Robots
  • Author
  • Viewport
  • Language
  • Site verification.

Off-Page SEO

Off-page SEO consists of all the activities of creating high-quality backlinks and link building from various websites to pass the link juice towards our website. There are a lot of Off-Page SEO practices needed to build backlink. Here is the list of activities: 
  1. Directory submission
  2. Business listings
  3. Web 2.0 submissions
  4. Blog commenting
  5. Forum marketing
  6. Social bookmarking
  7. Article submission
  8. Blog submission
  9. Guest blogging
  10. Image submission
  11. Press release
  12. Doc and PPT submission
  13. Video submission
  14. Link building

Technical SEO

It is the type of SEO that corrects or marks identified errors or omissions which are essential for improving the site’s backend structure and foundation. It improves the site’s readability which makes it easy for search engines to crawl and understand the site. A good Technical Seo is highly recommended practice that can affect overall traffic and engagement rates.

Activities included in this category of SEO are:
  1. Site speed
  2. Indexing
  3. Crawlability
  4. Mobile-friendliness
  5. Site architecture
  6. Site Structure
  7. Security

Techniques of Doing SEO

Seo Techniques can be classified into 3 hats to help earn greater visibility in search results. Following are the Techniques of SEO:

White Hat SEO: It is done to improve the website rankings in the SERPs taking into consideration the search engine guidelines to get rankings. White-hat SEO involves very low-risk if you perform SEO activities according to Google's Guidelines.

Black Hat SEO: It aims at getting instant rankings on organic searches by violating the quality and guidelines of search engines to gain the rankings quickly. 

Grey Hat SEO: It uses both the techniques to gain the rankings. It is a mixed approach, however, this is neither the completely white hat nor black hat, but there are chances that your website might get affected after an update.

Here is the list of examples of each technique to have a better understanding of SEO. Stay with AatmaBharat for more Digital Marketing updates and guides.


Examples of Black Hat SEO :

  • Keyword stuffing or hiding (e.g. white text on white background);
  • Plagiarism;
  • Link spamming and buying backlinks;
  • Thin content (where there is not enough content on the page to be useful); and
  • Private blog networks (where a group of website owners agrees to cross-link to one another for the sole purpose of link building and boosting rankings).
  • Doorway pages (lots of similar pages only slightly different content);
  • Cloaking (where different content is shown to human and search engine visitors);

Examples of White Hat SEO :

  • Writing relevant, useful content that helps your search audience do what they need to do;
  • Organizing the content on your site in order to help people (and search engines) find what they’re looking for faster;
  • Promoting your content on social media so it earns exposure and links; and
  • Soliciting the use of data aggregators to acquire local business citations.

Grey hat SEO involves:

  • Using clickbait method (content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page while not delivering value);
  • Spun content (reused and slightly altered);
  • Prolific link exchanges; and
  • Paying for reviews.

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