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PPC stands for Pay-Per-Click and it is an online advertising channel in which you  buy visits to your site, rather than attempting to “earn” those visits organically. It is a paid online advertising model in which advertisers pay a fee each time their ad is clicked. Every time an ad is clicked, sending the visitor to a landing page or the website, a small fee is charged. Search engine advertising is one of the most popular forms of PPC.  The different types of PPC ads such as, Search Ads Shopping Ads Display Ads Video Ads Gmail Ads These ads can show up on web pages, social media platforms, web pages and mobile apps. It gives access to the largest audience of potential clients and customers, as well as a number of different ways to set up and run campaigns depending on your goals. Simple process to get started with PPC: Sign up to an advertising account with any of the PPC platforms. Stay here with AatmaBharat to get to know some of the most powerful platforms of PPC. Create ...

Native Advertising is a concept of creating ads that matches the form and function of the platform on which it appears. In other words, it is a special kind of advertisement where the advertiser pays money to display his/her content on someone else platform. It is different from Google Adword because under this method of advertisement, the advertiser directly reaches you. Google does not sponsor in this type of advertisement. One has to directly contact the person to make your ad appear on his or her website. The fundamental requirement of Native Advertising is to integrate a piece of content into a targeted audience. Regardless of the platform, you buy ad placements for, the content must appeal to the sites general audience.  What does Native Advertising look like? It can be of different types. Some of the most popular forms are given below: 1. "In Feed" Ads Ads that appear in your news feed on social networks (i.e. your Facebook or Twitter feed) 2. Search & Promoted Lis...

Email Marketing is one of the most effective Digital Marketing Strategies to make good relationships and to make effective interaction with your customers or clients to promote products and services by sending Emails. It is like broadcast emailing in which we send the same email or message to the group of people. Content Marketing is part of Digital Marketing which is vital for your business and brand awareness. To know more about Digital Marketing visit Aatmabharat’s most loved topic: What is Digital Marketing: Everything about it.   In this blog, let’s discuss the perks of Email Marketing, Why Email Marketing is Important, How to do Email Marketing, and about your experiences.   Why Email Marketing is Important   As we all know, we use Email Marketing to grow your business fast and digitally. There are top three reasons to choose Email Marketing for business purpose:- Email is the no. 1 communication channel – Email is considered as official and business purpose...

Before we drive about Affiliate Marketing and how it works, it is necessary to have some information about it. Let’s take an example by which you can easily understand it. Whenever you search for something like the best laptops, the best phones, some people tell you about them on online platforms. It means they are promoting that product.  Now let’s discuss what an affiliate marketing program is, how affiliate marketing works, and how to be an affiliate marketer. What is Affiliate Marketing Program? Affiliating Marketing is one of the best online processes in which one can make money as a commission for marketing someone’s or company’s products. The ones who are doing Affiliate Marketing simply search products according to the need of people and market them and then promote them and earn a commission of the profit. One who is doing Affiliate Marketing is commonly known as an Affiliate. The Affiliate promotes products by sharing the affiliating links on the social media platform, ...

Before starting with the Content Marketing topic, we must know what does Marketing means? Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of influencing communication. Content Marketing is part of Digital Marketing which is vital for your business and brand awareness. To know more about Digital Marketing visit Aatmabharat’s most loved topic: What is Digital Marketing: Everything About it.  Content marketing is the process of creating and sharing valuable ideas in language to attract prospects and convert them into customers. Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. The primary goal is to educate, entertain, and inspire people to earn their trust and build brand awareness. Businesses use content marketing to increase leads and enable sales by using site analytics, keyword research, and targeted strateg...

Social Media Marketing ( SMM ) is the strategy that uses Social Media Platforms to build a genuine Audience or Customers. The main Aim of Social Media Marketing is to build up your Businesses, Increase sales of your work from all over the world, and it helps to derive viewers on your website. Social Media Marketing is the Part of Digital Marketing. In terms of E-marketing or Digital Marketing, SMM is very effective.  If you want to get complete guidance about Digital Marketing and E-Marketing, here is a blog “ What is Digital Marketing : Everything About it - AatmaBharat  that can help you with all the queries.  Social Media Marketing for Business Social Media Marketing is a very potent way to grow the size of your business whether operating on a large or small scale. By making use of Social Media Marketing you can engage your business’s reach across the country.  All you need is to be active every day on your social media so that your customers can regularly connect...

Marketing has always been about connecting with your audience in the right place and at the right time.  Digital marketing is vital for your business and brand awareness. It seems like every other brand has a website.  Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.  Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels -- both free and paid -- that are at a company's disposal.  What are the Types of Digital Marketing? Digital Marketing is classified according to the ways of doing it and the platform used. Here are the types of Digital Marketing and few of them are explained below: Search Engine Optimization (SEO) Content Marketing Pay Per Click (PPC) Social Media Marketing Email Marketing Affiliate Marketing Native Advertising Marketing Automation Online PR Inbound Marketin...