Best Search Engine Optimization Tools to Improve your Website - AatmaBharat

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What is Off-Page SEO?

On-Page SEO influences the way in which Google and other search engines interpret the content on your page. Your goal is to ensure that your content is fully optimized for your chosen keywords so that the search engine is encouraged to rank you higher.

It simply refers to the optimization of the website's structure and content to help site owners gain more search engine traffic by achieving ranking on Google with multiple keywords.

Best Search Engine Optimization Tools to Improve your Website


On-Page SEO focuses on

  • Keyword Research and Analysis
  • Content of the Website
  • Structure of the website 
  • Improvement of Title Tag and Meta Description Tag
  • Responsive Web Design + Secure Website, SSL Certificates
  • Submit Sitemap, etc.


To rank your website on Google for longer and gain more and more traffic you should focus on the following On-Page SEO Factors:

  1. Crawlable website – the website is crawlable and indexed by search robots
  2. Readability and UX – the text is well-optimized, readable and UX-friendly
  3. Mobile-friendliness – the page renders on every device and browser properly
  4. Use of HTTPS – the website is secured and has an SSL certificate
  5. Well-targeted content – the page targets a specific search intent
  6. Site architecture – there is a clear structure and logic in the architecture of the pages
  7. Quality outbound links – the website is linking to high-quality external resources
  8. Website speed – the pages load fast on all devices
  9. Keyword optimization – the page uses relevant keywords in relevant places
  10. User-friendly URLs – URL addresses are simple and UX-friendly
  11. Image optimization – the images are optimized for search engines
  12. Click-through rate – the page has optimized title tag and meta description

What is Off-Page SEO?

Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity. 

It comprises the activities of link building, social media, directory submission, article and blog submissions, and Local Search Engine Optimization.

Google takes into account many off-page factors when deciding if and where to rank web pages so a proper and well established Off-Page SEO strategy must be built.

Off-Page SEO Affects:

  • The linking site's popularity
  • How related the linking site's topic is to the site being linked to
  • The "freshness" of the link
  • The anchor text used on the linking site
  • The trustworthiness of the linking site
  • The number of other links on the linking page
  • Authority of the linking domain and page

Off-Page SEO includes activities like 

  • Blog Directories
  • Forum signatures
  • Blog Commenting
  • Article Submission
  • Blog Submission
  • Social Bookmarking 
  • Guest Blogging 
  • Guest Posting
  • Profile Creations

What is Technical SEO?

Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. 

By improving technical aspects you help search engines crawl and understand your site. If you do this well, you might be rewarded with higher rankings or even rich results.

What Includes in Technical SEO?

  1. Speed of the Website
  2. Crawling
  3. Indexing
  4. Fixing of Broken Links
  5. Canonical Link
  6. SSL Certificate
  7. User-friendliness
  8. Placing Sitemaps

List of Best SEO Tools with their Specialisation

Stay connected with AatmaBharat to know the best and listed SEO Tools which will improve your website performance and traffic also.

1. Best SEO Tools
  • SEO Analytics Tools
  • Google Analytics
  • Keyword Hero
  • Penguin Tool
2. Crawling & Indexing Tools
  • Redirect Path
  • Link Redirect Trace
  • SEOlyzer
  •  Robots.txt Generator
3. Keyword Research Tools
  • Answer the Public
  • Google’s Keyword Planner
  • Keywords Everywhere 
  • Google Trends
4. Link Tools
  • Backlink Checker
  • The Anchor Text Suggestion Tool by Linkio
  • Help a Reporter (HARO)
5. Local SEO
  • Google My Business
  • Whitespark Google Review Link Generator
6. Multi-Tools
  • SEMrush
  • Chrome DevTools
  • Sheets for Marketers
  • Ahref's SEO Tool
  • Google Search Console
  • Small SEO Tools
  • Bing Webmaster Tools
  • Woorank
7. On-Page SEO
  • Counting Characters tool
  • Natural Language API Demo
  • Structured Data Testing Tool
  • Animalz Revive
8. Rank Checking Tools
  • Ahrefs SERP Checker
  • Bulk Google Rank Checker
9. Site Speed Tools
  • Mobile-Friendly Test
  • webpageTest
  • SpeedMonitor.io

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